For nearly two decades, MorningStar Coffee has been one of Minneapolis’s best-kept secrets. Our coffee is hand selected from the best farms all over the world, including our own. As a third-generation coffee grower, Jose Vido – our founder and owner – learned his business growing up on his grandfather’s coffee plantation in Brazil where organic, sustainable, fair-trade practices were simply the way it was done.
MorningStar began in 1996 out of a tiny building with a tiny 5-pound roaster in St. Paul’s Midway where Jose Vido (or simply “Vido,” as everyone knows him) began putting his inherited knowledge to work. With a thirst for quality and hand craftsmanship, Vido began creating one-of-a-kind blends, each unique to each restaurant and café he supplied.